Why is your company on Twitter? It may be for any number of reasons, good or bad. Maybe you think it’s a great way to share company news, to build customer loyalty, or even to entertain your followers. But when it comes to why a customer is following you, there’s only one thing that matters: They want a deal. So if you’re wondering why you’ve been hemorrhaging followers, you might just offer a Buy One, Get One Free instead of another update on the company picnic. ReadWriteWeb has the details on the report from digital marketing company Razorfish.

Twitter Follower graph

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