The eMarketer article, “For Veteran Social Marketers, Twitter Is Tops,” made me feel validated…and not completely crazy. It reaffirms what I’ve been experiencing and saying for some time now.

Twitter seems to be THE social media tool that achieves the best results and relays your message to the most people in the shortest amount of time. And the fact that Twitter enables the user to find and follow their audiences – thus encouraging their audiences to follow them back – makes it that much more appealing in my book. You can’t do that with a Facebook fan or company profile page, which I feel takes some of the control out of the marketer’s hands – and I hate not being in control (I’m a PR person after all)!

The statistics from eMarketer’s survey are quite interesting. Although Twitter is tops, it barely edges out Facebook. And these two sites have grown in importance as blogs have dropped further down the list.

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Clearly, experienced social marketers know what they’re doing when it comes to social media, and most of them are using Twitter. That doesn’t mean Twitter is right for every company. But after seeing these statistics, if you’re not already using Twitter, I think a second or even third look at the social media tool is in order.

What social media tools are you using most? Which ones yield the best ROI?

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