Barnhart

Google launched its insane Real Time Search feature earlier this month…and I bet you didn’t even notice. When you search for just about anything (that people are talking about), you’ll see a smaller window with a scroll bar within the search results, labeled “Latest results for…” This window will pick up a Twitter update about [...]

Novel thought here from social media thought leader Jay Baer: Develop an overall marketing strategy, then integrate social media tactics into the campaign as a whole. This kind of thinking ensures consistent messaging and strategy throughout all marketing efforts. Too often marketers create the traditional media strategy, then develop a separate social media tack which [...]

One of the most difficult challenges marketers face is the ability to keep their message simple and direct. The bigger the space, the more features and benefits they feel they can cram into an ad. The more social media tools there are, the more accounts we create. The more the merrier, right?
But keeping things simple [...]

The latest interactive darling being profiled by nearly every media outlet this week seems to be Augmented Reality (AR). It’s a technology that’s difficult to get your head around, because it can take so many forms, from video games to cameras to military hardware. Simply put, it’s “layering data or graphics over pictures of the [...]

Why is your company on Twitter? It may be for any number of reasons, good or bad. Maybe you think it’s a great way to share company news, to build customer loyalty, or even to entertain your followers. But when it comes to why a customer is following you, there’s only one thing that matters: [...]

Ok everyone is going crazy over social media. Yet no one has figured out how to completely use it across the board. Marketers feel the need to “get in” so they can tell their bosses “yeah we’re doing it.” And the truth is they do need to get in and figure out fast this switch [...]