Barnhart

Control. Who has it? How do you get it? How do you keep it? These questions can boggle the minds of even the most expert experts in public relations and marketing when it comes to the digital age of information technology. In the world of Twitter, Facebook, YouTube and the blogosphere, we media folks best [...]

The eMarketer article, “For Veteran Social Marketers, Twitter Is Tops,” made me feel validated…and not completely crazy. It reaffirms what I’ve been experiencing and saying for some time now.
Twitter seems to be THE social media tool that achieves the best results and relays your message to the most people in the shortest amount of [...]

Jay Baer of Convince & Convert put it best recently when he said, “The best – and most effective – social media programs aren’t based on promotions and message distribution. Instead, they revolve around removing friction and uncertainty for potential or current customers. It’s about marketing sideways, not marketing head-on.”
Amen!
We feel like we’ve been screaming [...]

A social media audit is a great place to start when you want to find out what people are saying about you and who they are. If you don’t know who they are, then how or why would you talk back? What voice do you use? What do they want? I just got a text [...]

The app industry has exploded. With Apple’s iPhone dominating the market at figures as high as 99.4% of app sales, and Android coming on strong, the world is changing. While fart noise apps are fun for a minute or two, there are apps being put to better use. The disaster in Haiti has brought personal [...]

Barnhart has won the multi-year Wyoming Tourism account! Our emerging new media ideas and great creative helped us rise above the other 15 contenders for the business. We developed some incredible work over the past few months, with a special focus on interactive and social media, and we can’t wait to start implementing them. Thanks [...]

Now that we’re officially into 2010, we thought we’d make some resolutions. No, we haven’t decided to swear off Coke, commit to a rigid daily workout or stop calling our ex-girlfriend and breathing heavily into the receiver. While that last one might be appropriate, especially in light of the restraining order, we’ve decided to focus [...]

Google launched its insane Real Time Search feature earlier this month…and I bet you didn’t even notice. When you search for just about anything (that people are talking about), you’ll see a smaller window with a scroll bar within the search results, labeled “Latest results for…” This window will pick up a Twitter update about [...]

Novel thought here from social media thought leader Jay Baer: Develop an overall marketing strategy, then integrate social media tactics into the campaign as a whole. This kind of thinking ensures consistent messaging and strategy throughout all marketing efforts. Too often marketers create the traditional media strategy, then develop a separate social media tack which [...]

One of the most difficult challenges marketers face is the ability to keep their message simple and direct. The bigger the space, the more features and benefits they feel they can cram into an ad. The more social media tools there are, the more accounts we create. The more the merrier, right?
But keeping things simple [...]