Barnhart

It’s not often that the whole agency huddles around one monitor with our jaws dropped mesmerized by a new web technology, however, the band Arcade Fire, along with some help from the people at Google, made an incredible video of their song “Wilderness Downtown” demonstrating some of the more awe-inspiring capabilities of HTML5. If you [...]

I’m new. New to the morning commute, new to no longer calling myself a student, (kinda sorta) new to the PR field and new to Barnhart. Post-graduation I am pursuing my goal to become a knowledgeable PR professional by joining the Barnhart team in the PR department as the summer intern. As my excitement has [...]

Control. Who has it? How do you get it? How do you keep it? These questions can boggle the minds of even the most expert experts in public relations and marketing when it comes to the digital age of information technology. In the world of Twitter, Facebook, YouTube and the blogosphere, we media folks best [...]

Garbanzo Mediterranean Grill, one of our fast-growing clients, has been getting quite a bit of media attention recently! The company has been featured in national and regional publications and on local TV programs related to its new business developments and commitment to healthy, fresh and authentic Mediterranean cuisine. Below are just a few of their [...]

Here is a great little speech by ad guy Rory Sutherland, who makes the case for perception change over real change. In advertising, that is what we do. We don’t reinvent the product. We don’t do the R&D. We rely on the companies to do the real product heavy lifting. We are happy to do [...]

The eMarketer article, “For Veteran Social Marketers, Twitter Is Tops,” made me feel validated…and not completely crazy. It reaffirms what I’ve been experiencing and saying for some time now.
Twitter seems to be THE social media tool that achieves the best results and relays your message to the most people in the shortest amount of [...]

Jay Baer of Convince & Convert put it best recently when he said, “The best – and most effective – social media programs aren’t based on promotions and message distribution. Instead, they revolve around removing friction and uncertainty for potential or current customers. It’s about marketing sideways, not marketing head-on.”
Amen!
We feel like we’ve been screaming [...]

A social media audit is a great place to start when you want to find out what people are saying about you and who they are. If you don’t know who they are, then how or why would you talk back? What voice do you use? What do they want? I just got a text [...]

The app industry has exploded. With Apple’s iPhone dominating the market at figures as high as 99.4% of app sales, and Android coming on strong, the world is changing. While fart noise apps are fun for a minute or two, there are apps being put to better use. The disaster in Haiti has brought personal [...]

Grab a handful of parks and rec brochures at your local visitor’s center and you’ll end up with dozens of institutional tri-folds with boring lists and tiny photos of random rocks and trees. When Denver Mountain Parks decided to update their parks guide for the first time in over forty years, we knew we had [...]