The Denver Mountain Parks system was created in 1912.

We wanted to invoke feelings of wonder and nostalgia for the parks, so we drew inspiration from a number of vintage illustrations that were typical of park advertising in the early 1900s. The acclaimed illustrator Roger Beerworth was commissioned to develop a series of images for the project, including views of Echo Lake, Red Rocks, and the bison at Daniels Park. Period typography and a custom map added to the classic feel of the brochure which includes a park directory, historic background, and camping tips.

Denver Mountain Parks understands the value of good design to achieve real results for public causes. The piece has already been featured in the Denver Post, and will continue to raise awareness as it is widely distributed across the state. And people who are educated about Mountain Parks will be more willing to approve continued funding for their one-of-a-kind park system.