Barnhart

You know who’s a fan of social media for small business? This girl, right here. Having been an entrepreneur my entire working career has taught me to become very budget and trend savvy. It is vital for a small business to take advantage of the resources right at their fingertips!
But, social media for [...]

Is it just me, or are Super Bowl commercials losing their luster?
As much as I love watching the game, I am always more pumped to see some awesome commercials. Looking back on the advertising fare offered up Sunday, however, I am left feeling disappointingly under whelmed.
The “old standbys,” aka Budweiser/Bud Light, Doritos, and Coca-Cola, [...]

Feb. 6, 2011 marks the 65th favorite Sunday pastime of many Americans: the Super Bowl. A big draw for devoted fans is the football; two top teams go head-to-head for the championship (and a trip to Disneyworld). For me, though, I don’t particularly care about football. I know the Green Bay Packers are playing the [...]

Here is a great little speech by ad guy Rory Sutherland, who makes the case for perception change over real change. In advertising, that is what we do. We don’t reinvent the product. We don’t do the R&D. We rely on the companies to do the real product heavy lifting. We are happy to do [...]

M&M, Mars, and Hershey are all huge brands that have cornered the candy market and make a mint during Halloween. Companies that owe their very existence (or at least the majority of their annual profits) to a single holiday aren’t new; think Lehrer’s on Valentine’s Day and Honey-Baked Ham on Easter. But to what do [...]