Barnhart

Here is a great little speech by ad guy Rory Sutherland, who makes the case for perception change over real change. In advertising, that is what we do. We don’t reinvent the product. We don’t do the R&D. We rely on the companies to do the real product heavy lifting. We are happy to do [...]

M&M, Mars, and Hershey are all huge brands that have cornered the candy market and make a mint during Halloween. Companies that owe their very existence (or at least the majority of their annual profits) to a single holiday aren’t new; think Lehrer’s on Valentine’s Day and Honey-Baked Ham on Easter. But to what do [...]