Barnhart

Ok everyone is going crazy over social media. Yet no one has figured out how to completely use it across the board. Marketers feel the need to “get in” so they can tell their bosses “yeah we’re doing it.” And the truth is they do need to get in and figure out fast this switch in communication, branding and life. Social media is and has been a game changer. Check out this little video I found on You Tube. It will scare you and energize you.

Now loads of marketers, with out knowing enough, just get in just because they know they should, but they are not totally sure why or even how. It reminds me of the old E-trade ads my former agency Goodby Silverstein and Partners did sometime ago, talking about how Venture Capitalist were giving money out to any one who knew what a URL was and had a “world wide web” idea. The dot com business had a “correction” and so will the social media business. But make no mistake, the web hasn’t gone anywhere, and neither will Social Media. It’s here to stay, but be careful and be smart. Have a strategy before diving into the pond.

Social Media done with purpose and good strategy, will help your brand to become more vital.

David Yost
Barnhart CD