Barnhart

Here is a great little speech by ad guy Rory Sutherland, who makes the case for perception change over real change. In advertising, that is what we do. We don’t reinvent the product. We don’t do the R&D. We rely on the companies to do the real product heavy lifting. We are happy to do [...]

The eMarketer article, “For Veteran Social Marketers, Twitter Is Tops,” made me feel validated…and not completely crazy. It reaffirms what I’ve been experiencing and saying for some time now.
Twitter seems to be THE social media tool that achieves the best results and relays your message to the most people in the shortest amount of [...]