We Can’t Say It Enough: Help Your Customers, Don’t Sell to Them
Posted by Beth Hardy in Blog, Social Media on Apr 30th, 2010
Jay Baer of Convince & Convert put it best recently when he said, “The best – and most effective – social media programs aren’t based on promotions and message distribution. Instead, they revolve around removing friction and uncertainty for potential or current customers. It’s about marketing sideways, not marketing head-on.”
Amen!
We feel like we’ve been screaming [...]