Google launched its insane Real Time Search feature earlier this month…and I bet you didn’t even notice. When you search for just about anything (that people are talking about), you’ll see a smaller window with a scroll bar within the search results, labeled “Latest results for…” This window will pick up a Twitter update about [...]
Read More...Novel thought here from social media thought leader Jay Baer: Develop an overall marketing strategy, then integrate social media tactics into the campaign as a whole. This kind of thinking ensures consistent messaging and strategy throughout all marketing efforts. Too often marketers create the traditional media strategy, then develop a separate social media tack which [...]
Read More...One of the most difficult challenges marketers face is the ability to keep their message simple and direct. The bigger the space, the more features and benefits they feel they can cram into an ad. The more social media tools there are, the more accounts we create. The more the merrier, right?
But keeping things simple [...]