M&M, Mars, and Hershey are all huge brands that have cornered the candy market and make a mint during Halloween. Companies that owe their very existence (or at least the majority of their annual profits) to a single holiday aren’t new; think Lehrer’s on Valentine’s Day and Honey-Baked Ham on Easter. But to what do [...]
Read More...Ok everyone is going crazy over social media. Yet no one has figured out how to completely use it across the board. Marketers feel the need to “get in” so they can tell their bosses “yeah we’re doing it.” And the truth is they do need to get in and figure out fast this switch [...]
Read More...Welcome to the Barnhart Blog. We tried cool little nicknames like Barnlog or Bloghart, but we settled on just the Barnhart Blog. In addition to gloating about our foosball skills, we’re here to chat about the latest in the communications world, from design to creative, and branding to, yes, social media. So let’s start there. [...]
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